How Protection Solutions Can Boost Carrier Sales Reviewed by Momizat on . How Protection Solutions Can Boost Carrier Sales by Kevin Cundiff, Fortegra Vice President of Warranty It's no secret that regional wireless carriers don't have How Protection Solutions Can Boost Carrier Sales by Kevin Cundiff, Fortegra Vice President of Warranty It's no secret that regional wireless carriers don't have Rating: 0
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How Protection Solutions Can Boost Carrier Sales

How Protection Solutions Can Boost Carrier Sales

by Kevin Cundiff, Fortegra Vice President of Warranty

It’s no secret that regional wireless carriers don’t have it easy when it comes to keeping up with the big dogs of mobile. When it comes to driving sales and bringing in new customers, regional carriers usually have to get a little more creative. So, how can they be even more creative? Well, one way is by offering protection solutions. The added value of a protection can set your carrier apart by giving customers something they might not find somewhere else.

And protection solutions can boost regional carrier sales in more ways than one. For example:

Protection solutions add inventory without subtracting shelf space.

One of the most valuable retailer benefits offered by warranty solutions is that they literally cost nothing to sell. Unlike old devices or accessories, protection plans don’t depreciate the longer they sit on your shelves. Because they’re an inventory item that doesn’t require shelf space, these plans are a high-margin upsell item with the potential to deliver large returns.

Protection solutions keep customers happy.

When customers spend their hard-earned money on a big-ticket item like a smartphone, they want protection options. By offering coverage on your devices, you’re showing them they can get what they need with you as their carrier—increasing the likelihood of customer loyalty and future purchases.

Protection solutions provide peace of mind.

Accidents happen, and when they do customers want to be able to replace their device for little to no cost. These days it’s difficult for people to go very long without a mobile phone, so protection provides a quick fix for continuing life as normal.

And sometimes, device damage isn’t the consumer’s fault. From cracked screens to water damage, protection solutions can provide customers with a little extra peace of mind even when things might be out of their control. Knowing they’ll have an affordable, trusted option to replace their device with your carrier could be the difference when making a sale.

Protection solutions show customers you care.

The last thing customers want is to feel trapped, tricked, or taken advantage of. Showing customers you care doesn’t just build better relationships, it leads to more sales in the long run. By offering coverage options, you show customers that you have their back, understanding their devices are an investment.

As a smaller, regional wireless carrier, finding ways to boost your sales might seem challenging. But making the protection and peace of mind of your customers a top priority through protection solutions can help you build a loyal base for years to come.

About Kevin Cundiff

Kevin Cundiff is Vice President of Retail for Fortegra Financial Corporation (a Tiptree Financial Inc. company). Fortegra and its subsidiaries comprise a single-source insurance services provider that offers a range of consumer protection options including warranty solutions, credit insurance, and specialty underwriting programs. Delivering multifaceted coverage with an unmatched service experience for both partners and their customers, Fortegra solves immediate, everyday needs, empowering consumers to worry less and Experience More.

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